PROFESSIONAL EXPERIENCE
AFFINITY XM
Creative Director (2011-present)
Manage Creative team in developing, improving and promoting clients' brand and product messaging. Enhance clients' market strategy and improve market share as senior copywriter responsible for all direct response email and email newsletters, websites, landing pages, promotions, online banners, print ads, brochures and other marketing collateral.
INDEPENDENT CONTRACTOR
Writer / Editor (2003-2011)
Write effective, engaging copy for all client websites, blogs, newsletters and other customer-facing content. Develop and execute results-producing marketing strategies including lead-generating email marketing campaigns and SEO plans.
Highlighted Clients include:
- Diet-t0-Go – regular online content contributor: blogs, user guides, feature articles; direct mail
- Create Yourself – regular online content contributor: blogs, user guides, feature articles
- Rainbow Rewards – writer for myriad of email marketing campaigns
- FourSquare Research, Inc. – writer for email newsletters and feature articles
- Thelen Design Build – writer for all website copy
- Dolphin Micro, Inc. – writer for email newsletters, feature articles and web copy
- My OfBiz – contributor for website copy, technical documentation
EARTHLINK, INC. / MINDSPRING
Communications Specialist (2002-2003)
Marketing PM – Business Products (2000-2002)
Technical Editor – Editorial Services (1999-2000)
Improved customer experience by developing, implementing and managing company-wide customer contact strategy; expanded market share by designing and executing nationwide marketing activities and enhanced user functionality and productivity by creating informative documentation.
EDUCATION/CERTIFICATIONS
Certified, Professional Resume Writer (2005)
Bachelor of Arts, Communications (1990) UNIVERSITY OF MARYLAND, College Park, MD
Sue Writes, Unlimited
suewritesbest@gmail.com
303-406-1583
Talented,
creative, detail-oriented communications professional with over 15 years of
writing and marketing experience. Possess specific expertise in writing online
content, blogs, press releases, newsletters, email marketing copy as well as
technical guides and help files. Self-starter with excellent time management
and organizational abilities.
